Customer relationships are built, not bought.
You started a business because you have something to offer your community. It might be the best artisan cheese sandwich in Los Angeles, it might be a handmade table, it might be your consulting services. But if no one knows about it, you’re in trouble.
Marketing is dead. People aren’t paying attention to ads anymore; they’re paying attention to real people. Which means that you have to talk to your community. And you have that chance when someone walks into your store or interacts with you online. That’s when you have to get their digits. They might have come to see you once, but they’ll come back because of the relationship you build with them.
There’s a difference between businesses that know their customers by name and those that don’t. To build real relationships, you need to know who your customers are, what they need, how you can reach them, and how you can make them evangelists for your business.
What if there was a way to effortlessly track and engage each one of your customers? What if you could see every interaction someone ever had – on or offline – with your business? What if you could easily reach out to each of your customers through their preferred channel of communication, whether by email, text, phone call, mail, or face to face?