Have you ever opened your mailbox and discovered four of the exact same flyers? That’s what happens when your snail mail list has not grouped all the people who live in the same house together. The industry lingo for that is “householding.”
NationBuilder now does that automatically. All the details are in the HOWTO.
On top of that, NationBuilder also allows you to target people based on the makeup of their household. For example:
- a household with one Republican and one Democrat
- a household with only one donor
- a household where everyone voted in the last primary election
Targeting by household works with any information about a person in NationBuilder…and then you just specify whether it’s everyone, no one, or one/two/three/four people in a household.
Three extra flyers won’t get you four more years, and it’s expensive. We hope you enjoy the update.
