Email blasting is a powerful tool for any organization. It allows you to quickly and effectively communicate with your supporters to promote action.
Learn how to create a blast – add recipients, choose a theme, and enter content. Preview your blast before sending or schedule it for a later time.
- Create a blast
- Add recipients
- Select a theme
- Create a custom theme
- Enter content
- Review spam score
- Clone a blast
- Preview and send your email
- Schedule your email
- Related HOWTOs
- Issues and suggestions on our radar
Create a blast
1. Select the broadcaster you want to use to send the blast by going to Communication > [Select broadcaster]. Click “Email.” You will see a list of previously drafted and sent emails, if any exist. Select “New blast.”
2. Enter a slug and description. A slug is the name of your email. Leave an optional short description or note in the “Description” text box.
3. If you are including links to your website in your blast, consider checking the provided checkbox. When checked, forms on your website will auto-populate with information from the recipient’s profile. This could increase the number of people who complete the form, but could cause confusion if the email is forwarded to another recipient.
For example, you send an email blast with a link to your website's online petition. When Jane Doe opens your email and clicks on the link to sign the petition, the form will already have her name and email fields filled out. She only needs to click "Sign petition" in order to take the action.
4. Click . You will be directed to the “Recipients” section of your blast.
Select recipients for your blast.
1. Decide whether you are sending this blast to supporters or prospects based on your recipients' support statuses. Take a moment to learn more about emailing prospects and how this might affect your email deliverability.
2. Select recipients based on a list, tag, or saved filter. For example, you may add the subscribers of your weekly newsletter by adding all supporters with the tag “weekly newsletter.”
Alternatively, you may choose “All” and select all supporters in your nation, or all prospects. Remember that it is good practice to segment your email list in order to increase your email deliverability.
3. Click . This will direct you to the “Theme” section of your email blast.
Select a theme
Under “Theme” you may choose from a selection of publicly available themes. Select a theme by hovering over the thumbnail image and click “Use theme.” This will save your selected theme and direct you to the “Body” section of your email.
You may return to the “Theme” section at any time to select a different theme. To create a custom theme, see details below.
Create a custom theme
If you do not want to use a public theme, you may create your own custom theme.
To create a custom theme:
1. Under the “Theme" tab click on “New custom theme."
2. Name your custom theme. Check the “Clone your current theme” checkbox to use your current public theme as a base template.
3. Click .
3. You will be directed to the HTML editor, where you can make changes to the template. Learn more about liquid in NationBuilder templates.
4. Click to publish your new theme. Click to remove any changes you made.
You can use your saved custom theme for future email blasts. When you create a new email, go to Theme > Custom themes.
All previously created custom themes will be listed. To use one of your previously created themes, click on “switch to” next to the name of the theme you want.
After selecting your theme, you will be taken to the “Body” section of your email blast.
To enter content and images for your email blast, click the "Body" tab of your blast.
1. The default sender of your blast is the name of your broadcaster. Change the sender by entering a new name in the “From” field.
2. Enter a subject line for your email in the “Subject” field.
Note: If you want to attach additional files, such as a .pdf, we recommend that you store these files on a cloud storage service, such as Dropbox or Google Drive, and linking to these files within your blast. We do not support file attachments to an email blast as these file types tend to be larger, increasing your chances of triggering spam filters and preventing your blast from reaching your recipients.
- Phone number
- Twitter/Facebook followers
Review spam score
Every email provider has a different formula to determine which emails are considered spam. To make sure your email blast gets to your recipients, your content will automatically get checked for any issues. Click on the "Spam score" tab and make sure your spam score is very low. If you get a score over 4, you should revise your email.
Clone a blast
To create a copy of your blast, click on the "Clone" tab. Then, enter a slug for the new email blast.
Click the button and a new email blast will be created. Once you're redirected to your new email blast, you'll see that the settings, files, recipients, theme, and content have all been cloned.
Preview and send your email
Send yourself a test email before you send your blast. Enter the email of your choice in the the text box. Click “Send test email.”
Click to send your email blast immediately. This button will always display the number of recipients. If you do not see the option to send your email, check to see if you are still in your trial period. Email blasting is only available once your nation is out of trial.
Once you have sent your email, view the results by going to the "Recipients" or "Dashboard" areas of your blast.
Learn more about your email blast results.
Schedule your email
Please note that scheduling is only available to those on the Organization plan or above. If you would like scheduling activated in your nation, please contact firstname.lastname@example.org.
If you want to schedule your email for a later time, click .
A pop-up box will appear. Select a date and time. The delivery must be scheduled at least one hour in the future. Click “Schedule” to confirm.
Click on the blue link to adjust the scheduled time: .
Enter a new date or time and click “Schedule” to save your changes.
Click to cancel your blast. View all scheduled emails by going to [Broadcaster] > Email > Scheduled.
Issues and suggestions on our radar
There are some issues related to creating an email blast that have come to our attention. We are monitoring their importance to the community on the product issues and suggestions page. You can follow each of the below issues to keep updated on their status.