Images courtesy of Emmanuel Macron and En Marche
When Emmanuel Macron won the French Presidency with an inspiring 66.1% of the vote in May 2017, he found more than one way to make history. Not only was he the youngest candidate to ever to take this office in France; he was the only one to do so from outside of the established left and right parties that had dominated for decades—and the first to find himself tasked with building his newly formed La République En Marche (LREM) party to win legislative elections, almost immediately.
At any other point in history, this feat might have been insurmountable. What Macron and his candidates had at their disposal—in addition to the optimism, active participation, and appetite for change from the French people—were sophisticated digital tools to organize campaign efforts across the party, using NationBuilder Network as a reliable foundation. In a matter of days, they could rapidly create a consistent digital infrastructure across campaigns, allowing the party’s hundreds of candidates from diverse backgrounds, disciplines, and points on the political spectrum to each run their own way and remain visibly united under the En Marche banner.
On May 11, our goal was to set up as many as 400 nations by May 24, equipping each nation with an opted-in supporter list, shared geographical tags, and a host of action-focused templates ready to customize, share, activate volunteers, and drum up grassroots support. By the time that goal date arrived, 378 nations were up, running, and working toward victory.
La République En Marche won 350 seats in the mid-June election, a decisive majority of the 577-member National Assembly.