As corporate advocacy and purpose-driven engagement have become buzzwords in the brand world, what actually are these strategies, why should you do it, and how can they help protect and elevate your brand in the digital age?

A core part of NationBuilder's work with brands and corporations focuses on how to adopt a two-way engagement approach with their customers, employees and other key stakeholders. The most successful ones use our software for corporate advocacy and community engagement, typically trying to influence change outside of the old-fashioned, traditional tactics that have dated even further during the covid-19 pandemic.

During this event, hear from industry experts on what it takes to scope, plan and launch a successful corporate advocacy programme:

• Daisy Powell-Chandler, Director at Public First (UK) and host of the "Why Everybody Hates You" podcast
• Imogen Hitchcock, Owner of Beaumont (Switzerland) 
• Sam Lockwood, Founder of Brand Response (UK)

The hour-long event is followed by optional 30-minute networking using Airmeet.