Remember the game Snakes and Ladders? With a roll of the dice you advance on the board where you might land on a ladder that takes you up closer to winning or land on a snake and slide backwards.
The game has several paths that players can take to "win". This is similar to running a campaign. There is an end goal, your supporters take actions to help move closer to that goal and sometimes they advance, sometimes they stay put for a while and sometimes they leave.
Wouldn't it be great if you could track their engagement along a path you design that ultimately helps you achieve your goals?
NationBuilder Paths can help with this!
Watch this webinar to learn about how to make the most of the paths feature.
You'll come out of this webinar having seen how to create a path and also with an understanding of what paths you might need to set up to achieve your goals.
