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Key tactics in email advocacy (part 2): How to optimize your email deliverability

But have you ever sent an email blast only to hear from a subscriber that they never received it? You're not alone — 21% of opt-in emails never reach recipients' inboxes.

If you want to understand why your emails aren't getting delivered and what you can do about it, this webinar is for you. Here's what you'll learn:

  • The 3-stage email filtering process, and what factors influence ISPs' decisions at each
  • How to improve your sender reputation and set your email infrastructure up for success
  • How to perform list hygiene, create a sunset policy, and run safe win-back campaigns

Watching Part 1 of this series isn't a prerequisite for attending this webinar. 

Recorded live November 9, 2017

Related NationBuilder HOWTOs:

How to connect an email address to a broadcaster

Authenticate your email

Understanding email consent

How to optimize your email deliverability

How to maintain a healthy email list