For years, donation pages on the internet looked the same. You know what I’m talking about. And because people knew what to do when they saw one, standard donation pages became the norm.

Then the Obama campaign went crazy and redesigned theirs…and it worked! By breaking the content into steps, they increased conversion rates more than 5%. We like to call this a staged donation page, and we built it into our newest responsive theme - Presence - which we released last week.

And now, if you're using our other responsive theme - Aware - we made it easy to turn your existing donation page into a staged donation page, too. Download the conversion kit and follow the instructions—just don’t spend all that extra cash in one place!