As alliance partners are billing customers directly, they have the ability to bill customers as makes most sense for them. Alliance partners can take advantage of preferential rates and choose to pass on discounts to customers in full or in part, or bundle with their own design, strategy or consultancy services in one clean invoice. 

In addition to this, alliance partners will have regular touch points with their end customers, giving them the opportunity to to develop deeper relationships with their clients, and in turn generating opportunities to offer additional services to customers in helping them to grow.