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Alliance Partner 

Grow your business faster as an Alliance Partner

The NationBuilder Alliance Program is built for agencies and consultants who use NationBuilder on behalf of multiple clients.

Alliance partners manage multiple client accounts through an “HQ” nation and and resell discounted licences with full control over pricing and data usage.

Why become an Alliance Partner?

Take advantage of preferential pricing

Alliance partners can access discounted NationBuilder software and flexible billing options such as shared capacity models.

Bundle our software with your services

Alliance partners have full ability to set the price that will include NationBuilder software and additional offerings such as consulting, strategy, app and website development

Enjoy a full overview of your customers

Alliance partners receive an HQ nation including real-time time data usage stats and advanced theme sharing. As well as early access to product releases, and more.

All tools your clients need, in one place

Avoid the headache of having to maintain, and onboard your clients to 4 or 5 products. NationBuilder consists of a seamlessly integrated CRM, CMS, email, online donations and more all in one place.

Become an Alliance Partner

Sign up today to find out more about the Alliance Program and book a call with our team to hear more. 

Become a partner

Partner testimonials

Trusted by partners across the globe.

5 stars

Our clients often have trouble creating a digital presence that connects their mission to their audience and donor base. Combining a web platform, communication tool, and people database in one platform, NationBuilder really shines when you’re rallying a community around your organization and work.

Ed Wisnewski

Radish lab

5 stars

“We’ve believed in NationBuilder since its beginning: we built our entire business model around it, based our innovative growth strategy on it, became Alliance Partners and alpha- and beta-testers of its new features, and brought in 30 new clients in a single year last year.”

Tyler Johnson & Jeff Slater

Founders, Progressive Nation

5 stars

“Our partnership with NationBuilder is central to our work as a digital campaign agency. We collaborate with their team daily — to help new non-profits launch their first website, develop advanced organizing systems for major campaigns, and everything in between. We really appreciate NationBuilder’s openness, adaptability, and commitment to fostering long-term, productive relationships with its clients and partners.”

Rhys Forsyth

Operations Director, Code Nation


The Alliance Program is a reseller model which sees recognised and experienced NationBuilder purchasing licences from NationBuilder at discounted rates and billing their end customers directly.

Alliance partners can gain access to discounted nation prices to resell to their own end customers. The rate of discounts will vary depending on the size of the alliance and growth commitments going forward. Alliances can also value from shared capacity models whereby they are able to share nation capacities across their alliance nations in which to optimise their capacity.

As alliance partners are billing customers directly, they have the ability to bill customers as makes most sense for them. Alliance partners can take advantage of preferential rates and choose to pass on discounts to customers in full or in part, or bundle with their own design, strategy or consultancy services in one clean invoice. 

In addition to this, alliance partners will have regular touch points with their end customers, giving them the opportunity to to develop deeper relationships with their clients, and in turn generating opportunities to offer additional services to customers in helping them to grow.

Alliances can be made up of both new nations and existing nations that are already working with NationBuilder.

Alliance partners also benefit from: 

  • Increased feature sets for alliance nations
  • Ability to resell NationBuilder with your own services packaged
  • Early access to beta features and product roadmap insights
  • Access to Partner Portal which includes a number of free resources that equip you to both pitch the NationBuilder platform to Prospects (referral playbook, boilerplate pitch deck, etc), as well as help implement it (self-guided video training courses)
  • Listing in our Partner Directory, where you can advertise your company’s services to the thousands of existing NationBuilder customers
  • Co-marketing and joint sales opportunities
  • Access to exclusive Slack community for ecosystem partners
  • Dedicated NationBuilder POC for alliance planning needs