metrics
- 10,000
- Union Members Recruited
- 61K+
- Emails Sent
- 50%
- Email Open Rate
In the heart of Colorado, amidst bustling businesses and growing families, lies the committed organizing efforts of Teamsters Local 455. This labor union represents over 10,000 members across diverse industries and stands as a beacon of solidarity, equality, and fair representation. Their mission is all about securing fair wages, enhancing working conditions, and advocating for comprehensive benefits for working families.
With a reach extending beyond state lines, Teamsters Local 455 recognized a need for a platform that could effectively organize and engage with their growing community while streamlining their outreach efforts. One of the more challenging elements of their mission was engaging with the workers who needed support and were reluctant to get involved out of fear of aggravating their employers. The team wanted to create a secure approach for workers to engage in advocacy efforts while upholding trust and legal protections. That’s when they found their solution in NationBuilder and Certified Agency Van City Studios.
The team of experts at Van City Studios immediately suggested a facelift for their website and moving their existing data over to NationBuilder’s all-in-one platform to enhance their collective operations and campaigns. This small but mighty shift in their approach created a digital safe-haven where their labor organizing efforts became more accessible than ever.
“People are so desperate for labor representation and ever since we got our website up, they all come to our page and they contact us. There’s a place for people and a way to communicate with us and it’s way less threatening.”
- Tamlya Edwards, Communications Consultant
Harnessing the full potential of this tool didn’t come without its own challenges. As a subset of an international organization, Teamsters Local 455 took on the complexity of bringing over data from their existing database system and getting it to dynamically render within NationBuilder as their community grew. Van City Studios took this challenge head on and made way for their data to seamlessly integrate with NationBuilder, fully transforming their outreach potential. What was once a daunting task became a game-changer for their community engagement and mobilization.
From UPS to Wendigo, grocery warehouses to airlines, Teamsters Local 455's union organizing campaigns span across diverse industries, each with its unique set of challenges and collective bargaining and number of employees represented. NationBuilder's advanced filtering and tagging tools equipped them to tailor their outreach with precision, ensuring that every message resonated with its intended audience. And their advocacy extended beyond negotiations; they successfully organized their community to propose legislation in the Colorado House, a testament to their commitment to workers' rights.
“Getting folks engaged in our campaigns is crucial to what we do and we have evidence that NationBuilder has helped us do that much more effectively.”
- Tamlya Edwards, Communications Consultant
Through engaging campaigns, targeted outreach, and an impressive email open rate averaging 50%, Teamsters Local 455 has been able to effectively support working families across Colorado and beyond. As they reflect on their journey, there's a sense of optimism and anticipation. They've only scratched the surface of NationBuilder's potential and are eager to explore its full suite of tools and capabilities. With each success, they're reminded of the power of community, advocacy, and technology in driving meaningful change. Now having effective software and experts by their side, they're revolutionizing the landscape of labor organizing. One campaign at a time, they are building a future where every worker's voice is heard, every negotiation is fair, and every community thrives.
