Squarespace allows you to build a website for folks to view, and, in limited ways, engage with your content. In contrast, NationBuilder is the world’s first leadership software, and provides everything you need to lead your organization, including a website, a database, all your communications tools, including email, social media, and text, as well as financial tools you need to accept donations. Full integration of all these tools in one platform improves your insights into the impact you’re having, and helps you to take action on those insights from within the software.
NationBuilder’s is designed to help you identify, attract, and engage more readers, supporters, donors, voters, or customers, as opposed to simply creating a website for folks to view. For many Squarespace users, NationBuilder replaces their website, and also their email provider, email marketing system (such as MailChimp), and their database, as well as, potentially, other tools they need to run their organization.
Because their focus is on websites, Squarespace has a large catalog of themes to make your site attractive and provide mobile optimization. However, engagement functionality to engage with your site visitors is extremely limited, beyond donations and e-commerce.
In contrast, the NationBuilder website features responsive design, allowing your website to be optimized for any size screen or mobile device, as well as pre-designed action pages to engage visitors, convert them into advocates, supporters, recruiters, customers, donors, or fundraisers. You can collect event RSVPs, sell tickets, post petitions, accept donations, manage memberships, process invoices, crowdsource ideas, and more, on your site. And when any action is taken on your website, the information on that individual is immediately tracked in your people database, as is interation with you via social media. You can even target people for email, text blasts, phone calls, or in-person meetings based on past actions they’ve taken or demographic information. Additionally, visitors can login using email, Twitter, or Facebook automatically.
Squarespace does support e-commerce, but they charge a transaction fee, to Squarespace, on all sales.
NationBuilder never charges a transaction fee, and includes access to an extensive app ecosystem to plug in functionality specific to your business, nonprofit, association, or campaign.
Do you want to keep your site?
For customers that already have a Squarespace site they love, folks can create an action center on NationBuilder with pages designed to engage your supporters more effectively, and take advantage of all of NationBuilder’s features while keeping your main Squarespace site.