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How can I prompt donors to increase their next donation amount?

Official response from

Using Liquid variables in email, you can personalize the next donation ask of a donor based on their previous gift.

For example, you might suggest the donor give 10% more than their previous donation. To do this, you need to create a variable that stores the amount you want the donor to give next.

{% assign donation_ask = recipient.last_donation.amount_in_cents | divided_by: 100 | times: 1.10 | round %}

Copy and paste this code block into the first line of your email blast.

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If you did everything correctly, it shouldn't display anything in the email preview.

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If your donor gave $10 for their last donation, recipient.last_donation.amount_in_cents would output 1000. Then, divided_by, times, and round are all executed in order, resulting in a final value of 11. These are examples of math filters built into Liquid that can be used to modify number variables stored in your nation.

Now that {{donation_ask}} has a value, it can be used to prefill your donation (v2) page's ask amount. To do this, add ?amount={{donation_ask}} to the end of any links to donation pages in your email blast.

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When your donor clicks on the link, they will be taken to your donation page with their suggested donation amount prefilled.

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Always send test emails to confirm that your Liquid works.

Complete and current information on how to use NationBuilder is available in the documentation section.

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