It’s a tale as old as time; you’re an organization with a tight budget, a small team, and few carefully allocated resources, which means that every relationship you have with your supporters matters. When you’re thinking through how to keep these folks engaged, happy, and in it for the long haul, it’s essential to have a membership program that will not only last but is functional and saves time for your team and members.

Save time on key updates
With NationBuilder, you can say goodbye to the notebook records and boxes of paper logs containing renewal dates and membership dues and let our platform do the work for you. That way, you can save your team time by setting up membership notifications to be automatically sent out when a:

• Membership is expiring 
• Membership has expired
• Payment has failed

Whether you have ten members or 10,000, remembering when each of those members has a renewal date coming up, if they’ve paid their dues, and if the payment succeeded can feel overwhelming. We created our membership features with you in mind to enable you to save time, create automated processes and deepen relationships with your members. 

Strengthen member relationships
It may be easy to see why having your membership notifications send automatically would benefit your organization, but what does that mean for the member experience? As someone who works with customers every day at NationBuilder, I care deeply about their experience. I’ve found folks truly appreciate receiving communications, especially when it breaks down what this means for them and, in return, strengthens their relationship with your organization.

Trust is at the core of any relationship—and relationships with your members are no different. They need to know that they can rely on notifications from you on the things that matter to them, such as membership renewal or expiration information, but that these notifications will arrive  in a timely manner. Being able to customize the time in which memberships will expire and to give your members a grace period will be vital in creating a sustainable membership program that lasts.

Now it’s time to get to work on crafting your membership auto-responses, and when doing so, don’t let all of your email best practices go out the window. Keep your messaging relevant, don’t get overly formal, and plug in your call to action.