One of the keys to helping an action go viral is encouraging supporters to tell their friends to participate as well. That's why after nearly every action a user takes, they can tell their friends on Facebook and Twitter with a single click. Staffers can customize every page with it's own unique Facebook and Twitter message, and even specify a unique thumbnail when the page is shared on Facebook.
Supporters are automatically awarded and given credit as recruiters when they bring someone else in. When a supporter posts their personal tracking link anywhere -- email, blog post, Twitter, Facebook, etc. -- any new recruits are credited to them, even if they click around a few times before doing it.
All links from Facebook and Twitter are attributed to the recruiter. View which of your supporters has the most followers and target them to be a recruiter. Use the power of social networking to spread the word about your website and your cause.
