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Last week, I hosted the first in our two-part, tech-agnostic webinar series, Key Tactics in Effective Email Advocacy. The response was amazing—thanks to all who tuned in! Find the recording, plus related resources below.

In this video, you'll learn all about the three keys to sending advocacy emails that drive action:

  • Right time: rapid response; when, and how much to send 
  • Right person: segmenting on who they are (behavior, persona) & where they are (life-cycle)
  • Right message: how to personalize, optimize, experiment, and repeat

Interested in more content like this? You can find recordings of past strategic webinars here.

Related HOWTOs:

How to segment and target people

How to create and send an email blast

Understanding the results of your email blast

How to AB test your email blast

Advanced email personalization with Liquid

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