A lot of interaction these days happens online. You probably spend a significant portion of your day reading and responding to email. You may even have a system for sorting your email - by project or topic. And sometimes, you’ll take a break from email to catch up with people on Twitter and Facebook.

After a while, these platforms can become a blur and you may feel like getting your inbox to zero unread messages is an elusive goal. Instead of building your day around tools, what if your day was centered around people?

Growing people-centered organizations is the reason NationBuilder exists. One of the great things about working here is that we don’t just build a product for other organizations to use - our own work centers around our nation, particularly the individuals and communities we serve.

Here’s how we weave together the features of the platform to humanize our days: NationBuilder Mailboxes allows us to store email as part of a person’s record in our people database. That way, even if more than one person communicates with a customer, everyone has a complete record of NationBuilder’s interaction with the person.

With NationBuilder Match we can see a holistic perspective of supporters’ digital personas. Using point people, followups and priority levels, our workflows are firmly grounded in supporting our customers. And when you RSVP for an event, like the happy hour this Thursday in DC with Dan, it triggers an automated email response and follow-up.

Curious how you can use NationBuilder to humanize your day? Tune in to NationBuilder Live tomorrow at 4pm Eastern, 1pm Pacific when Adriel and I will be demonstrating how workflows and NationBuilder Match can help you use technology to support your relationships with people.