Mike Hruby commented on Import of existing "likes" of a Facebook page into my nation?
Here’s the reason, as seen by this user of NB and FB.
Page Likes are an irresistible gateway into the FB financial revenue machinery. Page Likes have perceived bragging rights so they seem like a plum.
Page hosters can get Page Likes in low volume by asking Post Likers to like their Page, which FB handles by outbound email as we discussed. Or the hoster can pay FB cash and it will go out and ask promising individuals to like the hoster’s page directly, which we haven’t discussed. Either way, the hoster pays money to FB to bring FB viewers into a closer FB relationship with their Page.
Now the hoster wants to keep in touch with his peeps. NB would be a free avenue, but the fact that FB won’t allow any integration through third parties to its Page Like roster is revealing. So if the page hoster wants to reach these people in a productive way (meaning electronically and in bulk), the hoster has to either get them free as an uncontrolled and unmonitored add-on during future paid boosts of new page entries, or by directly targeting Page Likers with closely targeted boosts to them only. That direct and exclusive contact with Page Likers is the top option in the boosting control panel.
Here are the choices FB presents me, along with their costs: Reach new people on FB with a boost, $.02 each. Reach existing Page Likes directly, $.05 each. Reaching Page Likers directly requires no use of FB computing power or algorithm processing time since they are a known attribute of my Page, so the direct boost to Page Likers MUST have a much higher margin, since less cost and time are required, and the gross revenue is 2.5 times greater. No wonder NB predicts, still accurately, that FB will never change this policy. Toyota will never drop Lexus, either, since each 350 Lexus is a Camry with a dowry.
The bigger the page hoster’s roster of Page Likers, the less likely the hoster can create a hand-cranked workaround. It’s a cash trap.
What the page hoster has done with Page Likes is paid FB money to create hostages to which the hoster is emotionally and financially committed.
Those profitable hostages are part of why FB revenue and profit are rising rapidly.
posted 2016-05-05 09:16:36 -0700
Page hosters can get Page Likes in low volume by asking Post Likers to like their Page, which FB handles by outbound email as we discussed. Or the hoster can pay FB cash and it will go out and ask promising individuals to like the hoster’s page directly, which we haven’t discussed. Either way, the hoster pays money to FB to bring FB viewers into a closer FB relationship with their Page.
Now the hoster wants to keep in touch with his peeps. NB would be a free avenue, but the fact that FB won’t allow any integration through third parties to its Page Like roster is revealing. So if the page hoster wants to reach these people in a productive way (meaning electronically and in bulk), the hoster has to either get them free as an uncontrolled and unmonitored add-on during future paid boosts of new page entries, or by directly targeting Page Likers with closely targeted boosts to them only. That direct and exclusive contact with Page Likers is the top option in the boosting control panel.
Here are the choices FB presents me, along with their costs: Reach new people on FB with a boost, $.02 each. Reach existing Page Likes directly, $.05 each. Reaching Page Likers directly requires no use of FB computing power or algorithm processing time since they are a known attribute of my Page, so the direct boost to Page Likers MUST have a much higher margin, since less cost and time are required, and the gross revenue is 2.5 times greater. No wonder NB predicts, still accurately, that FB will never change this policy. Toyota will never drop Lexus, either, since each 350 Lexus is a Camry with a dowry.
The bigger the page hoster’s roster of Page Likers, the less likely the hoster can create a hand-cranked workaround. It’s a cash trap.
What the page hoster has done with Page Likes is paid FB money to create hostages to which the hoster is emotionally and financially committed.
Those profitable hostages are part of why FB revenue and profit are rising rapidly.