As marketers know, testing your assumptions is key. It’s the only way to learn what works and what doesn’t. Yet, many digital advertising campaigns are still run solely on the basis of gut feeling rather than hard data. The result is less than efficient advertising spend, lower audience engagement and, ultimately, lower conversion rates.
Tribe is a new lead-generation & advertising app integrated with NationBuilder.
Tribe supercharges your campaign and automates on-page A/B testing to achieve higher conversion rates and improve return on investment. Watch this video to learn how it works:
Setup is easy. To take advantage of this integration simply follow these steps:
Step 1: Login to your Tribe account and select 'Connect service' and choose NationBuilder. A lightbox will pop up and ask you to input your nation slug. Once you've done this you will be redirected to your nation to login and authenticate Tribe to work with your nation:
Step 2: Select the 'Create a new Page' button and start building your new submission page. You can choose from the following page any additional variations of that page you would like to create for A/B testing purposes:
Step 3: Make sure once you're done creating the page(s) you select 'Submissions' for each page you want to sync with your nation and select the 'On' button next to 'NationBuilder Connection.' Submissions on those pages will start flowing into your nation:
Step 4: Lastly, remember to add all submission form signors to a list and batch update them to the right path so you can track their interactions with your organization and move them up the ladder of engagement.
As part of the service you’ll work with a specialist team who are experts in digital advertising best practices. Learn more or schedule a demo here.
