Skip to main content

5 essential tools to master an engaging communication strategy

In today's fast-paced digital age, effective communication is the backbone of any successful advocacy or political organization and it is no longer enough to rely on a single channel or approach. In this blog post, we will explore the key NationBuilder features for integrated communications and shed light on how they can unleash the potential of your communication programs.

July 12, 2023
3 min read

1. Create emails that stand out with our drag-and-drop email builder.

Create visually engaging emails without the need for coding or design expertise. Simply select and drag elements like images, text blocks, buttons, and social media icons onto your email template, arranging them the way you need. 

Customizing the layout, colors, header and footer to align with your organization's branding, you can create a professional and eye-catching email that inspires action and effectively conveys your organization's message.

Quick tip: Save your custom themes and make them available for your team to use later. This ensures that your branding remains consistent across all of your communications, saving your whole team time and effort.

2. Personalize your email with smart fields.

Engaging your audience and making meaningful connections is crucial, and you have a handy tool in your email arsenal: smart fields. They allow you to personalize your emails by adding custom information like the recipient's name, location, their last donation amount and many other things! 

By tailoring your messages to each person, you show that you value and recognize their unique identity. Personalization creates a sense of relevance and builds a stronger emotional bond, increasing the chances of recipients engaging with your content and taking action. 

Quick tip: Using smart fields make emails feel genuine and less like mass communications, resulting in higher open and click-through rates for your campaigns.

3. Contact your supporters via SMS.

Texting provides a direct and immediate way to connect with your supporters, reaching them where they are most likely to engage—on their mobile devices. With the prevalence of smartphones, people are constantly connected to their text messages, making it a prime opportunity for direct communication.

Texting can be particularly useful during time-sensitive campaigns, urgent calls to action, or when you need to provide real-time updates to your supporters. It allows you to deliver concise, personalized messages that cut through the noise and capture attention. 

Quick tip: NationBuilder text messaging enables two-way communication, fostering a sense of engagement and allowing supporters to engage in a direct conversation. By incorporating texting into your communication strategy at appropriate times, you can deepen connections, drive action, and maximize the impact of your organization.

4. Take your supporters on a journey with automations.

Create a series of automated emails strategically scheduled to be delivered over a period of time. Automations allow you to guide your supporters through a carefully crafted narrative, nurturing their engagement and deepening their connection with your cause. 

Quick tip: As actions are taken on your NationBuilder website, you can trigger the enrollment of supporters into an automation, saving your team time and effort.

5. Reach the right audience with filters.

Segmenting your database with filters allows you to laser-focus your communications and connect with your audience on a deeper level. You can divide your supporters into distinct groups based on demographics, interests, engagement level, or any other relevant criteria.

This targeted approach ensures that your messages resonate with each segment, as you can tailor content specifically to their needs, preferences, and motivations. Whether you're sending out emails, social media campaigns, or personalized appeals, segmentation allows you to deliver the right message to the right people at the right time. It boosts engagement, increases open and click-through rates, and enhances the overall effectiveness of your communication efforts. 

Quick tip: Create saved filters in your nation to identify the segments you regularly need to send outreach to. You’ll then be able to select your recipients in a just few seconds when you work on your next campaign!

Remember it's essential to mix up your channels as part of your strategy. Some people prefer scrolling through social media, while others might pay more attention to their email inbox or attend events. By diversifying your channels, you increase the chances of reaching your target audience wherever they are and capturing their attention through their preferred medium. 

Want more content like this?

Subscribe to access our latest strategic content to inspire nonprofits, movements, political campaigns, and more!

Keep in touch.

Flore Blondel-Goupil

Flore Blondel-Goupil

Senior Product Marketing Manager based in Marseille, France

View Profile