Skip to main content

7 Best Practices for Successful Advocacy Campaigns

No matter what kind of advocacy your organization is dedicated to, leaders need the essential tools to connect with supporters, foster vibrant communities, and mobilize their people to take action.

August 03, 2023
6 min read

With targeted communication, personalized campaigns, and streamlined engagement tools, we'll guide you in transforming passive supporters into impassioned champions of your cause. 

Discover the fundamental baseline to shaping campaigns, driving change, and revolutionizing civic engagement in 7 simple steps:

1. Uncover leaders among your supporters

Give your community members access to contribute ideas, provide feedback, and collaborate on campaigns. Increase their level of engagement and investment in your cause by distributing the workload and allowing individuals to take ownership of various aspects. This broadens your reach and increases the impact of your advocacy work.

Discover the power of our advocacy software's control panel, your central hub for discovering, organizing, and empowering your community. Once someone becomes a control panel user (CPU), they gain the ability to send communications, access your people database, and act as a supporter's point person. As an admin, you have the flexibility to create permission sets, granting specific access and capabilities to each CPU within your nation.

 Quick tip: Personal fundraising pages are a great first step into leadership for new control panel users. Empower passionate individuals to use their network and social connections to raise funds and amplify the campaign's impact.

2. Establish goals and set your focus

Goals are essential for providing clarity and focus, allowing leaders to define their aspirations and align efforts towards a common purpose. Setting goals with NationBuilder’s dashboard enables leaders to articulate their vision, identify priorities, and drive a collective effort among team members towards accomplishing your shared vision.

Break down your mission into measurable goals with NationBuilder paths, which guide’s control panel users through step-by-step workflows to accomplish a series of set actions. Paths make up the steps of engagement with supporters, ensuring no task slips through the cracks, and fosters accountability within your organization.

Quick tip: Keep a pulse on your supporters' progress, harness their full potential, and empower top recruiters and contributors to be showcased on your website!

Learn more about growing your supporter engagement with gamification

3. Unleash Your Online Potential

Build and design your website using intuitive tools, templates, and themes, without the need for external hosting providers or complex integrations. Efficiently manage and analyze all of your dynamically integrated data. With robust data management tools you can organize and track supporter information, monitor engagement levels, and measure the impact of your campaigns. Harness insights for informed decision-making and optimize your strategies while staying as efficient as possible.

With customizable templates and a user-friendly interface, you can easily create a visually appealing website that reflects your brand and resonates with your audience.

Quick tip: Choose from pre-loaded stock themes or explore the theme marketplace where you can purchase pre-built themes crafted by certified NationBuilder Architects.

4. Establish a Strong Online Identity with a Custom Domain

Connecting a custom domain allows you to establish a strong brand presence online. Using your own domain name, customers can create a website URL that aligns with their organization's branding, making it easier for supporters and stakeholders to recognize and remember your website. A custom domain adds a level of professionalism to your online presence, enhancing credibility and trust.

Search engines generally view custom domains as more credible and trustworthy compared to subdomains or free domain options. This can contribute to better visibility and higher rankings in search engine results, helping you reach a wider audience and increase your online visibility. It also gives you full ownership and control over your organization’s online presence. With a custom domain, you have the flexibility to make changes, customize your website, and maintain control over your branding and online identity.

Quick tip: If you have never connected a domain to a website before, it can seem daunting. NationBuilder offers a step-by-step guide to walk you through this process. Have the guide open in one window, and your Control Panel in another, and you will be able to attach your custom domain yourself in no time.

5. Put all of your people in one place.

Consolidate and organize all your supporter information in one centralized tab. With NationBuilder's comprehensive People database, each of your contacts finds a home, and as new supporters interact with you, it dynamically expands. This robust database is easily accessible, manageable, and ready to amplify for your advocacy initiatives.

Gather valuable insights about your audience. By having a complete database of contacts, you can analyze and understand supporter demographics, engagement patterns, and preferences. These insights help you tailor your advocacy strategies, messaging, and outreach efforts for better results.

Quick tip: By harnessing filters in the people database, you can refine your communication strategies to precisely target individuals with timely and relevant messages.

6. Harness the power of effective communication.

Effective communication is key toward engaging and mobilizing supporters. Set up your communications to gain the ability to reach out to your supporters through various channels such as email, SMS, and social media. This way you can keep them informed, share updates, and call them to action, fostering a sense of involvement and commitment.

NationBuilder segments supporters based on different criteria such as demographics, interests, or engagement levels. Send targeted messages to specific segments, ensuring that your communication is relevant and resonates with the recipients. Targeted messaging increases the effectiveness of your communication and encourages higher engagement rates.

Quick tip:  Level up your communication game with NationBuilder Smart Fields: Dynamic data that enables the personalization of email and text blasts for optimal engagement and community care. 

 7. Fuel your mission

Make it easy for supporters to contribute financially to your cause by providing user-friendly donation pages and integrating a built-in payment processor. Track donations, ensure accurate financial reporting, and streamline the donation process to increase the likelihood of receiving donations and encourage repeat contributions.

By setting up donations on NationBuilder, you gain access to valuable fundraising data and analytics. You can track donation trends, measure campaign effectiveness, and identify patterns in donor behavior. This data-driven approach allows you to refine your fundraising strategies, identify potential major donors, and optimize your fundraising efforts for better outcomes.

Quick tip: Donor information can be linked to supporter profiles, enabling you to target donors for specific campaigns, enhance your ability to personalize your communications, and increase the effectiveness of your fundraising efforts.

By utilizing NationBuilder's powerful tools, advocacy organizations can effectively engage supporters, build vibrant communities, and achieve their mission with confidence. Get started by joining a live demo with NationBuilder organizers any Tuesday or Thursday 11am PST and receive the expert guidance you need to build your organization into a movement.

Erica Rissi

Erica Rissi

Hi, I'm Erica! 👋🏼 I am NationBuilder's Community Manager! I work towards building, growing, and managing NationBuilder’s online communities. Keep up with me by following NationBuilder across our various social media platforms 🎉

View Profile