We see it a lot.
Campaigns devote significant resources towards managing social media, but valuable data from Twitter and Facebook interactions stays in a silo. As a result, leaders responsible for all the other parts of a campaign are missing countless opportunities to connect with new supporters, donors, volunteers, and influencers.
Our new Social Targeting Guide describes the concrete steps every organization can take to effectively harness social media data. At the end of the day, it's all about listening and meeting people where they're at. If you can do that well, John Q. Public might actually adopt a brighter disposition!
Download the Social Targeting Guide to learn more.
