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Make the Most of NationBuilder for your State Party

For many political organizations, systems and workflows can be disconnected and messy. NationBuilder solves that problem. 

October 03, 2022

NationBuilder has been the all-in-one answer for many political organizations who are facing difficult organizational questions. . . 

  • How do I organize all of my supporters, volunteers, and donors?
  • How do I get more traction and engagement on my website?
  • How do I effectively communicate to my supporters?

Without NationBuilder, these questions are daunting. NationBuilder is an integrated platform that puts people as the center focus. For those who don’t use it, systems and workflows can be disconnected and messy.

“I know NationBuilder will keep evolving and we're going to keep evolving—so we're going to evolve together.”

- NCGOP, 2019 Digital Director

The People section of NationBuilder is a database that can hold information about each of your supporters - their contact information, location, voting history, and all the contacts that have been logged to them during outreach. When all of your supporters are added to the NationBuilder database, it’s key to know who is actually in there. NationBuilder offers multiple ways to segment and understand your data through filters, lists, and tags. By utilizing these functionalities, your organization will be able to not just better understand its growth, but also communicate effectively with these segments.

The Website function of NationBuilder is action-oriented drawing in new supporters with each visit by using action pages and other user-generated content. By creating action pages on your NationBuilder website, you can generate pledges to vote, petition signatures, volunteer sign ups, RSVPs for an event, and more. In doing so, you are providing ways for a website visitor to interact with your organization and encouraging them to become more involved. 

Tip: Once your NationBuilder action pages are live, you can then share them on social media to capture a new pool of supporters. 

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The Communications section of NationBuilder provides ways for your organization to effectively communicate with your supporters through email blasts and text blasts. 

When sending email blasts to supporters, it’s important to focus on your email reputation and deliverability. Supporters should be communicated to frequently with updates and newsletters so they feel involved in your organization. By diversifying the types of email blasts you send, your supporters are more likely to open and engage with them. 

When sending text blasts to supporters, it’s important to understand who has opted in to receiving communications from your organization. Similar to email, you want to text often and focus on diversifying your messages. 

Tip: Incorporate call-to-action items in your email blasts and text blasts to increase engagement in your nation. 

When working towards an election goal, NationBuilder is there to help you organize your data, increase engagement on your website, and assists you in communicating with your supporters. 


Sasha Duncan

Sasha Duncan

Enterprise Account Manager. Avid Auburn football fan, loves to fly fish, political enthusiast!

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