Political campaigners, NGOs and marketers use digital tools to identify, engage and mobilise advocates. These tools are increasingly used by public affairs practitioners. In the US, digital-driven corporate advocacy will likely outstrip lobbying spend within 5 years. Europe won’t be far behind. This session, hosted in partnership with Rud Pedersen, the fastest-growing public affairs and communications agency in Brussels, covers examples of successful corporate advocacy and explores what your advocacy strategy might look like.