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Corporate advocacy: Why it matters and how to do it well

Political campaigners, NGOs and marketers use digital tools to identify, engage and mobilise advocates. These tools are increasingly used by public affairs practitioners. In the US, digital-driven corporate advocacy will likely outstrip lobbying spend within 5 years. Europe won’t be far behind. This session, hosted in partnership with Rud Pedersen, the fastest-growing public affairs and communications agency in Brussels, covers examples of successful corporate advocacy and explores what your advocacy strategy might look like.