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Recorded webinars

The 2020 elections are fast approaching. If you haven't thought about your GOTV strategy, or are still looking for something to give your turnout program a winning edge—look no further. In this webinar, wl discuss:

  • Get-out-the-vote contact tactics 
  • Election day candidate run of show
  • How to make it easy for supporters to find their polling locations
  • Election day planning

An organized get-out-the-vote (GOTV) operation is integral to the success of every campaign––from presidential to school board. So the question is: How can the right digital tools transform the way you mobilize your supporters to help you GOTV?

This webinar covers all this and more including:

  • Best practices for your GOTV phase 
  • Steps for creating a "digital GOTV squad" who can help amplify key turnout messages
  • Locking in your voter universes
  • Planning GOTV voter contact

With our latest conversion tracking feature, you can see how many people converted after reading an automated email and move them onto another email series instead. Why is this a game-changer? By setting up conversion tracking within your automations, you can connect one email series to another and create seamless supporter journeys for your community.

This webinar covers how this powerful feature can help you reach your engagement goals.

With campaigns increasingly moving online, it’s critical to also adapt your donor recruitment and retention strategies accordingly to maximize the impact of your fundraising efforts. This webinar reviews some of the strategies and best practices for running an effective digital fundraising program for your election.

We'll cover the following fundraising topics:

  1. Define goals and timeline
  2. Donor recruitment
  3. Online fundraising tactics
  4. Peer-to-peer fundraising

Your supporters are at the center of your work––and moving them to become voters is essential to the success of your campaign. This webinar reviews the strategies and tactics you can use in your campaign to ensure voters know who you are, why you are running, and how to vote for you.

We walk through the three key phases of voter contact:

  1. Voter identification
  2. Voter persuasion
  3. Getting out the vote 

A vote cast by someone who is unable or unwilling to visit a polling station is an absentee ballot vote. These voters traditionally skew older in age and might be serving in the military or living overseas. With physical distancing now in place across the U.S., the demographic makeup of absentee ballot voters is going to change drastically. Before COVID-19, absentee ballot programs were often put on the back-burner of a campaign strategy, but this can’t be the case in 2020. This webinar will equip you to run a vote-by-mail program to ensure all of your supporters can vote come Election Day. 

What does it really take to keep your community engaged virtually? Whether you are just getting started with building your community or you have thousands of supporters, this webinar will take you through tactics and strategies for increasing engagement using the principles of organizing digitally. 

At NationBuilder, we know that to truly build a community you need to identify your top leaders and advocates—the supporters that make up the top 5% of your database. You will need these leaders if you hope to create an active community that can help organically grow your supporter base and successfully work toward your mission. 

This webinar was presented by one of our enterprise account managers. Our enterprise customers work with EAMs who are experts in their field to ensure successful digital organizing on the NationBuilder platform. If you are interested in learning more about our enterprise offering let us know here

NationBuilder provides the digital infrastructure to build movements and allows building organizing strategies centred around engaging supporter experiences. The Tectonica team believes that if you want to succeed in mobilizing your supporters, you need to scale relationships with them in a way that makes you able to design and deploy personalized engagement pathways. As a NationBuilder certified agency, they have been using its tools for years to build cutting-edge and award-winning sites for political parties and NGOs. Now, they have gone even further by turning sites built on NationBuilder into mobile apps, bringing movements closer to supporters and opening a whole new field of possibilities for customers––check out the webinar to learn more.

 

Political campaigners, NGOs and marketers use digital tools to identify, engage and mobilise advocates. These tools are increasingly used by public affairs practitioners. In the US, digital-driven corporate advocacy will likely outstrip lobbying spend within 5 years. Europe won’t be far behind. This session, hosted in partnership with Rud Pedersen, the fastest-growing public affairs and communications agency in Brussels, covers examples of successful corporate advocacy and explores what your advocacy strategy might look like.

Community organising initiatives in response to the COVID-19 pandemic have flourished across the world, providing support and care to the most exposed and vulnerable. NationBuilder is currently contributing by offering free accounts to those organising the emergency response. The beneficiaries of our programme have already been able to achieve a lot, under multiple forms and at different levels. This panel highlights some of the initiatives that are helping communities in Europe using NationBuilder: why they started, how they operate and what role technology is playing in the implementation of their strategies.

Speakers: 

  • Mariana Spada, WeGotYou - helps connect volunteers with neighbours stuck at home
  • Iona Lawrence, Connection Coalition - builds strong relationships in times of physical distancing
  • Oliver Wells, Tooting Together - initiative run by local residents who are pitching in for their community
  • Philip How, Stratford-upon-Avon Support - town council and town trust initiative coordinating the emergency response