By following the steps below, you can use NationBuilder to queue up, engage, and empower influential social media users in your community. This way, you can build a digital GOTV squad that can broaden and strengthen your campaign’s reach.
Get all your email addresses from all your sources and import them into your nation. Combine all your databases, your social media outlets, and your donor information.
Importing these emails will trigger NationBuilder Match, which will automatically match people's emails to their public social media profiles.
Attach your campaign’s Twitter handle and Facebook pages to a Broadcaster in the Communications tab. Then, select what kinds of social media followers will be imported into your nation.
Once NationBuilder Match has run, and you have your social media followers imported, you can start to identify your influencers. Go to the People tab and sort your entire database by "Twitter followers" or "Klout score."
The top 5%-10% of your results will be the group which will become your digital GOTV squad. Save them to a list in NationBuilder.
Your digital GOTV squad
(your highest ranking influencers)
Email the list and ask them to join your digital GOTV squad, a team that will share tweets and posts about things like:
Start by emailing your squad an engagement request